Frequently Asked Questions

We serve high-performing individuals such as:

• Founders and C-suite executives
• Board directors and governance professionals
• Senior managers and team leaders
• Health-aware professionals seeking deeper insight

The programs were co-founded by Rachel Kelly and Luke Taylor — both seasoned experts in human performance.

• Rachel holds a Master of Science (First Class Honours) with specialties in biochemistry, genetics, analytical chemistry, and forensic toxicology. A former elite athlete, she represented New Zealand in gymnastics and won a silver medal in Hong Kong. Her thesis research helped prosecute drug-facilitated sexual assault cases and contributed to FBI insights. She brings decades of experience in diagnostics, c-suite roles, high-performance governance, and building science-backed systems that work in the real world.
• Luke holds a postgraduate diploma in human optimization and performance. He studied biomechanics and has worked hands-on with thousands of clients to decode movement, resolve hidden dysfunctions, and restore resilience. He’s also passionate about new technologies like peptide injectables, smart wearables, and advanced neuro-nutrition. A former elite athlete, Luke represented New Zealand in Triathlon.

Our performance model focuses on four essential systems:

• Mindset (emotional regulation, stress, focus)
• Lifestyle (sleep, recovery, circadian rhythm)
• Nutrition (fueling cognition and metabolic health)
• Movement (functional strength, mobility, endurance)

Take our Find My Fit Quiz or book a no-pressure Energy Audit Call to receive personalized guidance.

You’ll receive a self-paced, email-delivered system designed to help you reclaim energy, optimize your time, and improve your leadership stamina — without burnout. It includes tools like the Executive Ledger, weekly nudges, and optional journal prompts. Most clients start noticing improvements in the first 2–3 weeks.

Yes — it’s structured around your own calendar and energy systems. You’ll start with a personal audit and receive strategic prompts based on your answers. You’ll also have the option to upgrade to a more customized, diagnostics-based program (LifeFit or XYUP) if needed.

Taylored combines science-backed routines with real-world performance coaching. We’re one of the few programs that use both behavioral psychology and biological insights (like wearable data) to drive long-term energy gains. It’s not a one-size-fits-all approach — it’s precision-built.

No. Many of our clients are high-functioning but running on fumes. We help you move from just “getting by” to genuinely thriving.

LifeFit and XYUP typically include:

• Genetic testing
• Blood biomarkers (inflammation, hormones, nutrients)
• Gut health panels
• Metabolic testing

Not for the Executive Blueprint. For more advanced programs like LifeFit or XYUP, clinical diagnostics (including blood, genetic, urine, and stool testing) will be required to personalize your protocol.

Yes. The Blueprint is globally accessible. LifeFit and XYUP Retreats are location-specific and timed on specific intakes or bespoke scheduling for later groups and offer travel support.

Coaching is included in LifeFit, XYUP, and the Board Program. The 90-Day Blueprint is self-led but includes email support and optional upgrades.

You can purchase directly through our website. Once you do, you’ll receive access to your starting tools and Day 1 email within minutes.

You’ll receive a welcome email with instructions to begin your audit, unlock the Ledger system, and start your 90-day journey.

We stand behind the quality of our programs. If you’re not satisfied within the first 14 days, let us know — we’ll make it right. We also offer a guarantee when using a wearable. If you follow the program AND do not see improvements in your core sleep and readiness (or equivalent) metrics, we will book a 1:1 specialist session to re-assess and get you on the right path. If you are committed to the program and trust the process, we’re committed to helping you make long-lasting change.

Yes. If you’d prefer to speak with someone, you can book a free Energy Audit Call to discuss whether the program is right for you.

You typically join the waiting list first which means you’ll receive details on upcoming program dates via email or through a phone call. If you’re looking for group retreat activities (for example as a full executive leadership team offsite retreat or board of directors annual strategy offsite), then we’d work directly with you and the coordinator on a date and location that best suits the group.

The XYUP program spans three months, with a four-day, three-night in-person retreat acting as the cornerstone of the program. The program begins one month before the retreat and continues for two months afterward.

Before the retreat, we conduct a comprehensive assessment that includes genetic testing, biomarker analysis, nutritional evaluation, and daily health metrics tracking. Based on these results, we create a personalized plan to optimize your mind and body.

Our goal is to help you unlock your full potential as a leader and achieve optimal health and wellness.

• The all-inclusive cost covers retreat accommodation, meals, activities, clinical diagnostics, wearables, executive coaching, workshops, and platform access.

You are only responsible for your travel costs to Hamilton, New Zealand for the in-person event.

Yes. Our private chef provides organic meals tailored to your individual genetic predispositions and dietary needs.

All meals during the XYUP event are included in your program investment.

We have endeavoured to be firm but fair around cancellations and refunds.

A “change of mind” impacts the whole group’s experience and how we manage the costs of this premium program. Your health is either a priority or it’s not, which forms the basis of our expectations.

Under exceptional circumstances, we reserve the right to use our discretion but by default, we will align with our terms and conditions here.