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The full programme, in writing
The Private AdvisoryThe Dossier
You’ve had the conversation, or you’re about to. This page is the complete detail of what a seat actually involves, stage by stage, test by test, so a decision this size can be made on specifics.
How to read this
Everything a seat includes. Nothing it doesn’t.
The advisory pages give you the shape of the year. This dossier gives you the contents: what happens in each stage, what gets measured and when it gets measured again, what you hold in your hands at each point, and what the investment covers.
The two founders work together to deliver every seat personally. That constraint is why there are five a year, and it’s why every line below says “we” and means it. We work with your practitioners as needed to deliver the outcome.
What to expect
Twelve months, six stages.
Each stage ends with something in your hands. By month three you’ll see measurable change, by month six you’ll feel it, by month twelve you’ll own it.
Onboarding
The year starts with people, not needles. A long first working session covers your history, your health picture as you understand it today, and the real shape of your calendar, because the plan has to survive your actual life, not an idealised one.
- Full intake: medical and performance history, current commitments, the year ahead
- Wearable connected, continuous glucose monitor fitted and test kits shipped to you
- ExecOS live on your phone from week one, learning your baseline
- Your first capacity wheel read: where biology, leadership, behaviour and environment each stand
You leave onboarding with the deeper testing running and the year mapped.
Baseline testing
The complete diagnostic battery, all eight layers, detailed in Where we dig deeper, below. Blood work and physical testing are scheduled around your calendar. Genetics and gut testing run from courier kits, and the cognitive battery is done online in one sitting.
You leave with the most complete measured picture of your operating system you’ve ever had.
Your Personal Performance Blueprint
Every result converges into one written document: your fuelling, sleep architecture, recovery, movement and cognitive-load strategy, each recommendation traceable to a specific marker in your data. It’s delivered in a working session with both of us, then loaded into ExecOS so it runs as a daily directive rather than sitting in a drawer.
You leave with a strategy you can run inside a heavy role, and software carrying it.
Recalibration
The long middle is where the change compounds. A steady cadence of strategy sessions, virtual or in-person*, works through the blueprint priority by priority. Each session is led by the founder whose expertise fits its goal. Between sessions, fortnightly five-minute digital check-ins catch drift early, and micro-corrections keep the plan honest against your live wearable and glucose data.
Coaching runs alongside the biology. Most leaders treat anxiety as something to think their way out of. Usually there is a body underneath it that has been running on alarm for a long time, and coaching lands far better once that foundation is steadier. So we do both, in the same year, with the same two people.
- Strategy sessions through the year, scheduled around your calendar
- Business and leadership coaching with Rachel, on the calls you are making, your team, and how you lead under pressure
- Fortnightly digital check-ins, five minutes, between sessions
- Micro-corrections whenever the data says the plan and your life have diverged
- Every morning: one directive from ExecOS, Peak, Steady, Conserve or Restore
You leave each session knowing exactly what the next block of weeks is for.
*In-person sessions: flights, accommodation and travel expenses (including our meals and transport) are billed as needed, with your approval.
Mid-year testing
The markers that move, bloods, hormones, metabolic and biological-age markers, are re-measured in full. Genetics isn’t re-run, because it doesn’t change. Progress is verified against your month-one baselines rather than assumed, and the blueprint is rewritten for months seven to twelve based on where you actually are.
You leave with proof of the first six months and a sharpened plan for the next six.
Wrap-up testing and verified results
The year closes the way it opened: with the full battery. Every retestable layer runs a final time, and a closing session reads the results against your month-one baselines, marker by marker. What moved, what it means, and what it’s worth. The same session builds your next-year operating plan, yours to run with or without us.
- Full wrap-up diagnostic battery, the third complete testing round of the year
- Verified-results readout: your month-one numbers next to your month-twelve numbers
- Your next-year operating plan, written and loaded into ExecOS
You leave with proof, not impressions, and a system you now know how to run.
Where we dig deeper, in detail
Eight layers, three rounds.
Every layer below runs at baseline. The markers that change are re-run at mid-year and wrap-up, so the year is bracketed by evidence.
Genetic profiling
How your genes shape energy production, recovery speed, stimulant response and stress load. This is the fixed layer of your biology, and it decides how every other recommendation is tuned, from caffeine timing to training volume.
Baseline only · it doesn’t changeHormone status
The chemistry behind drive, energy, mood and recovery, read as a system rather than as isolated numbers. For leaders under sustained load this is often where the real story is.
Baseline · mid-year · wrap-upMetabolic health
Comprehensive blood work covering the levers behind fuelling, inflammation and sustained output. Read for performance rather than for absence of disease: the reference range for “fine” and the range for “carrying a company” are different.
Baseline · mid-year · wrap-upBiological age
Accumulated load, tracked as one honest number. It’s the single clearest way to see whether a year of heavy leadership built you or spent you, which is why we test it at both ends of the engagement.
Baseline · wrap-upGut and immune health
The gut’s pull on mood, energy, focus and immune resilience. Courier kit, done from home. For executives who are “never quite sick, never quite well,” this layer usually explains why.
Baseline · retested where indicatedContinuous glucose monitoring
A sensor worn through working weeks shows exactly how your meals, meetings and sleep interact with your fuel supply, meal by meal and boardroom by boardroom. This is the layer clients say changes behaviour fastest.
Worn across the yearCognitive assessment
Executive function, decision speed and stress response under pressure, measured in a structured online battery. It turns “I feel sharper” into a number that can be retested.
Baseline · wrap-upWearable integration
Sleep, recovery and strain from your own wearable, streamed into ExecOS all year. This is the continuous thread the point-in-time tests hang off, and it’s what keeps the plan honest between sessions.
Continuous, all twelve monthsThe delivery layer
ExecOS carries the plan every morning.
An advisory you think about weekly can’t change a life that happens daily. ExecOS is how the blueprint travels with you: every layer of your data converges into one read each morning, Peak, Steady, Conserve or Restore, and one directive for the day.
Your advisors see the same picture from their side, which is why a fortnightly check-in only needs five minutes. The software does the synthesis. We make the calls.
See ExecOS properly →
The investment
What it covers, and what it doesn’t.
- Three complete testing rounds: baseline, mid-year and wrap-up, all lab and kit costs included
- Your Personal Performance Blueprint, rewritten as you change
- Strategy sessions through the year, each led by the founder whose expertise fits its goal, virtual or in-person*
- Fortnightly five-minute digital check-ins between sessions
- Continuous glucose monitoring and wearable integration, interpreted for you
- Business and leadership coaching with Rachel, all year
- ExecOS for the full twelve months
- Direct access to Luke and Rachel all year, never an account manager
- Month-twelve verified results and your next-year operating plan
- Medical diagnosis or treatment. We advise on performance. Where a result needs a doctor, we say so and refer you. We work with that data to improve the outcome.
- Delegation. Your care is never handed to a coach or an account manager. Both founders stay across your data all year, and that is exactly why the advisory is capped at five seats
- Templated plans. Nothing in your year is reused from anyone else’s
- Ongoing dependence. The wrap-up is designed to hand you a system you can run yourself
Your results stay yours. Data is handled privately under New Zealand and Australian privacy law, and nothing is shared without your say-so.
*In-person sessions: flights, accommodation and travel expenses (including our meals and transport) are billed as needed, with your approval.
The investment is invoiced quarterly in advance, or as one payment for the full year.
Things to know
Common questions
Do you work with my current doctor or practitioners?
Yes. We work with your practitioners as needed to deliver the outcome, with your approval. That includes your personal trainer, so the sessions they plan point at the same goals as everything else. Where a result needs a doctor, we say so and refer you, then work with that data to improve the outcome.
My blood tests always come back normal. Why test again?
Normal means in range, and standard ranges are built to flag disease. They show whether something is wrong, not whether you’re working at your best. They’re also drawn from a broad population, so they don’t describe you. We read your results against your own history and against what peak performance needs, which is a higher bar than ‘not sick’.
Who will I actually work with?
Luke and Rachel, the two founders, for the full twelve months. Each session is led by whichever of us fits its goal, across your biology, nutrition, movement, lifestyle, mindset and the business itself. Your care is never handed to a coach or an account manager. That’s why there are only five seats a year.
How much of my time does it take?
Strategy sessions are scheduled around your calendar, virtual or in-person*. Between them, digital check-ins take five minutes. Gut and genetics testing run from courier kits at home, and the cognitive battery is done online in one sitting.
How is it billed?
AUD $23,750 plus GST a quarter, across twelve months, invoiced upfront. No work begins until the invoice is paid. Paying the full year upfront is also an option. All lab and kit costs for the three testing rounds are included.
Are travel costs included?
The dossier price covers remote delivery. If an in-person trip is needed, flights, accommodation and travel expenses (including our meals and transport) are charged as needed and only with your approval. They are not part of the retainer.
What if I need testing outside the programme?
If additional testing is required outside the scope, additional charges apply and are billed on a monthly invoice.
Are meal services included?
They can be. We organise them for you, and they are invoiced separately.
What does it cost me to do nothing?
A year of heavy leadership either builds you or spends you. Without measurement you can’t tell which, because the range for “fine” and the range for “carrying a company” are different. The advisory measures it, marker by marker, from your first month to your last.
*In-person sessions: flights, accommodation and travel expenses (including our meals and transport) are billed as needed, with your approval.
Next step
A year from now, who will you be?
It starts with choosing yourself, today.
You’re reading this because we’ve already spoken, and we’d like you with us. Bring your hardest questions to our next conversation, and we’ll lock in your start date.
Confidential to prospective clients · Five seats a year · AUD $23,750 a quarter